meet the founder
meet the founder
Founder of Jayne Nicole
a hosiery brand that stands for
inclusivity, equality and confidence.
Montreal-born Jayne Nicole is blazing her own trail through the beauty industry and beyond. With a career that spans 25+ years working in fashion and beauty, Jayne is defying conventions as the first Canadian, female, Black-owned hosiery brand. As the founder of Jayne Nicole, she is empowering people everywhere to celebrate the differences that make them feel beautiful.
Her path to developing this business was not linear. After completing one year of college in Retail Fashion Merchandising in Montreal and graduating from Marvel Beauty School with a diploma in Aesthetics and Colour Cosmetics, Jayne earned the knowledge she needed to propel her into a career in beauty. From there, she racked up experience in various sectors of the industry – from owning a Spa, working as a Cosmetic Manager, a Beauty Department Manager, an Account Executive for a skincare brand and working for a lingerie giant. There she gained insight into the complexities of women’s intimates and how emotional it can be to purchase them with few brands offering products that help consumers to feel seen.
With a wholehearted conviction about making a difference in the world, Jayne knew she had to create an inclusive brand that offers nude shade hosiery in skin tones for all. Frustrated with the lack of options available in the Canadian market and inspired by the words of a life coach who urged her to take action on her dreams, Jayne decided to take her first leap. With research, she found only five brands from around the world, mainly in Europe, that offered a beautiful selection of nude shade hosiery suitable for many skin tones.
“I had found my purpose which became my passion. I found something that I would be solving a problem in my own little way of making the world a little more inclusive.”
In 2016, Jayne created an online shop called Shades Hosiery Club which set her on a journey through 45 rejections from manufacturers who wouldn’t work with her. Even though manufacturer #46 worked well with Jayne, her business partner backed out of the deal. Despite being devastated, Jayne pressed on and decided to use her own funds, only to learn that the manufacturer would be operating out of China at a much higher fee. Hope was not yet lost as Jayne still had another manufacturer referral or two in her pocket which worked out beautifully until COVID-19 and that manufacturer had to shut down permanently. After doing one last check for a referral, Jayne found another manufacturer to work with her, she closed the online store and launched Jayne Nicole in August 2020.
Jayne is designing beauty, her way with a product that is considerate of the unique needs of all skin tones, sizes and gender. Offering seven stunning shades of luxurious nude pantyhose, each shade is named after some of Jayne’s favorite self-love affirmations. This distinct attention to detail is also demonstrated in the customized experience Jayne creates for buyers, providing customers with the option to book a one-on-one virtual consultation with her to ensure they choose the best shade match, and provide them with tips and care instructions.
“My goal is to show and tell how amazing our Jayne Nicole hosiery can make you feel and look because now you can wear skin tone matching hosiery that makes your legs flawless.”
Jayne has won the Black Designers of Canada Award of Excellence. The Jayne Nicole brand of hosiery is becoming a recognizable brand through a notable collaboration with top Fashion Influencer, Claire Sulmers who is the CEO of Fashion Bomb Daily. Jayne Nicole is also the hosiery provider for Your Morning Show on CTV, Workin Moms on Netflix, The Kings of Nappa on OWN and the Shaw Festival Theatre and they have earned press coverage from FBI STYLE, BFBG Fashion Magazine, HerCollected, Hosiery for Men and Neri Magazines.
With her resilience and determination, Jayne is growing the Jayne Nicole brand into a household name and she is deeply passionate about creating an all-inclusive hosiery brand that offers nude shade hosiery in skin tones for all.